About the Project
We created a dedicated segment for large enterprises within AXA Belgium’s group insurance, capturing a lucrative market while addressing complex client needs. This tailored approach enhanced the client experience, reinforced AXA’s market leadership, and established a scalable framework for future growth.
Challenges
Stakeholders were initially resistant to digital initiatives, making it a continual challenge to engage them and demonstrate the value of a digital approach. Convincing them of the advantages and potential impact of digital solutions required persistent communication and alignment throughout the project.
Timeline & milestones
✅ Present, Tease & Onboard Stakeholders: Initiated the project by sharing early concepts and vision to generate interest and align expectations. Conducted workshops and presentations to help stakeholders understand the digital approach, address concerns, and secure buy-in.
✅ Wireframing: Developed low-fidelity wireframes to explore design options and structure the user interface. This step allowed the team to visualize the user journey, prioritize content, and iterate on layout before investing in high-fidelity design.
✅ Multiple Validations: Conducted iterative testing and feedback sessions with users and stakeholders. This included usability tests, interviews, and prototype reviews to validate design decisions, ensure the solution met user needs, and refine functionality.
✅ Handover to IT: Prepared comprehensive documentation and interactive prototypes for the IT team, including detailed specifications, interaction flows, and technical requirements. Ensured a smooth transition from design to development while maintaining alignment with project goals.
About the Project
We created a dedicated segment for large enterprises within AXA Belgium’s group insurance, capturing a lucrative market while addressing complex client needs. This tailored approach enhanced the client experience, reinforced AXA’s market leadership, and established a scalable framework for future growth.
Challenges
Stakeholders were initially resistant to digital initiatives, making it a continual challenge to engage them and demonstrate the value of a digital approach. Convincing them of the advantages and potential impact of digital solutions required persistent communication and alignment throughout the project.
Timeline & milestones
✅ Present, Tease & Onboard Stakeholders: Initiated the project by sharing early concepts and vision to generate interest and align expectations. Conducted workshops and presentations to help stakeholders understand the digital approach, address concerns, and secure buy-in.
✅ Wireframing: Developed low-fidelity wireframes to explore design options and structure the user interface. This step allowed the team to visualize the user journey, prioritize content, and iterate on layout before investing in high-fidelity design.
✅ Multiple Validations: Conducted iterative testing and feedback sessions with users and stakeholders. This included usability tests, interviews, and prototype reviews to validate design decisions, ensure the solution met user needs, and refine functionality.
✅ Handover to IT: Prepared comprehensive documentation and interactive prototypes for the IT team, including detailed specifications, interaction flows, and technical requirements. Ensured a smooth transition from design to development while maintaining alignment with project goals.
About the Project
We created a dedicated segment for large enterprises within AXA Belgium’s group insurance, capturing a lucrative market while addressing complex client needs. This tailored approach enhanced the client experience, reinforced AXA’s market leadership, and established a scalable framework for future growth.
Challenges
Stakeholders were initially resistant to digital initiatives, making it a continual challenge to engage them and demonstrate the value of a digital approach. Convincing them of the advantages and potential impact of digital solutions required persistent communication and alignment throughout the project.
Timeline & milestones
✅ Present, Tease & Onboard Stakeholders: Initiated the project by sharing early concepts and vision to generate interest and align expectations. Conducted workshops and presentations to help stakeholders understand the digital approach, address concerns, and secure buy-in.
✅ Wireframing: Developed low-fidelity wireframes to explore design options and structure the user interface. This step allowed the team to visualize the user journey, prioritize content, and iterate on layout before investing in high-fidelity design.
✅ Multiple Validations: Conducted iterative testing and feedback sessions with users and stakeholders. This included usability tests, interviews, and prototype reviews to validate design decisions, ensure the solution met user needs, and refine functionality.
✅ Handover to IT: Prepared comprehensive documentation and interactive prototypes for the IT team, including detailed specifications, interaction flows, and technical requirements. Ensured a smooth transition from design to development while maintaining alignment with project goals.
Process & Methodology
Market & User Research: Understand enterprise client needs, pain points, and opportunities.
Stakeholder Alignment: Secure buy-in from internal teams and leadership.
Segment Definition: Define the scope, criteria, and offerings for the new enterprise segment.
Solution Design: Develop tailored products, services, and processes for large clients.
Validation & Testing: Test the offerings with pilot clients and iterate based on feedback.
Implementation & Handover: Launch the segment, train teams, and integrate with existing systems.
Monitoring & Iteration: Track performance, gather feedback, and refine the segment over time.
Process & Methodology
Market & User Research: Understand enterprise client needs, pain points, and opportunities.
Stakeholder Alignment: Secure buy-in from internal teams and leadership.
Segment Definition: Define the scope, criteria, and offerings for the new enterprise segment.
Solution Design: Develop tailored products, services, and processes for large clients.
Validation & Testing: Test the offerings with pilot clients and iterate based on feedback.
Implementation & Handover: Launch the segment, train teams, and integrate with existing systems.
Monitoring & Iteration: Track performance, gather feedback, and refine the segment over time.
Process & Methodology
Market & User Research: Understand enterprise client needs, pain points, and opportunities.
Stakeholder Alignment: Secure buy-in from internal teams and leadership.
Segment Definition: Define the scope, criteria, and offerings for the new enterprise segment.
Solution Design: Develop tailored products, services, and processes for large clients.
Validation & Testing: Test the offerings with pilot clients and iterate based on feedback.
Implementation & Handover: Launch the segment, train teams, and integrate with existing systems.
Monitoring & Iteration: Track performance, gather feedback, and refine the segment over time.
Key outcomes & impact
This project helped establish the new enterprise segment, securing leads for the sales teams and giving it a clear online presence. It also acted as a stepping stone for a longer strategic journey.
Key victories:
✅ Lead generation: Created a digital touchpoint that directly contributed to sales opportunities.
✅ Market visibility: Put the new enterprise segment on the map, increasing awareness among target clients.
✅ Strategic foundation: Established a scalable framework for future growth and ongoing digital initiatives.
Key outcomes & impact
This project helped establish the new enterprise segment, securing leads for the sales teams and giving it a clear online presence. It also acted as a stepping stone for a longer strategic journey.
Key victories:
✅ Lead generation: Created a digital touchpoint that directly contributed to sales opportunities.
✅ Market visibility: Put the new enterprise segment on the map, increasing awareness among target clients.
✅ Strategic foundation: Established a scalable framework for future growth and ongoing digital initiatives.
Key outcomes & impact
This project helped establish the new enterprise segment, securing leads for the sales teams and giving it a clear online presence. It also acted as a stepping stone for a longer strategic journey.
Key victories:
✅ Lead generation: Created a digital touchpoint that directly contributed to sales opportunities.
✅ Market visibility: Put the new enterprise segment on the map, increasing awareness among target clients.
✅ Strategic foundation: Established a scalable framework for future growth and ongoing digital initiatives.
