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Case Study.

Case Study.

Chatbot & omnichannel support.

Chatbot & omnichannel support.

About the Project

Add a chatbot to product pages, allowing users to get a quote through a conversational interface, step by step

Challenges

The research that we drove with the ux team gave mixed feedback on chatbot perception. Users expectations when AI is involved are growing very fast, and most of our panel do not like to chat with a robot, they prefer "real humans" when they are facing a problem.

Timeline & milestones

Mapping of 1 user journey

Wireframing & protoyping

User testing & interviews

Presentation & workshops

Process & Methodology

I added to a product page a working chat bot that provided to our users a new way to get a quote. A special care was brought to the micro-animation in this Figma prototype.

Outcome & Impact

This project shown that what seems like a good idea at first glance is not always giving clear results. The chatbot project was left on the side as it had a big it impact for an still unclear benefit for the users and the business

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