About the Project
Réalisable is a family‑run construction company based in Namur, specializing in bespoke, architect‑driven homes and complex renovation projects. The goal of this project was to revamp their website to better reflect their craftsmanship, emphasize their expertise in custom builds, and make it easy for potential clients to understand, trust, and engage with their services.
Challenges
Communicating the company’s custom construction expertise clearly Building trust while maintaining a warm, family-business feel Converting visitors into qualified leads through clear contact flows
Timeline & milestones
Weeks 1–2: Discovery & stakeholder interviews
Weeks 3–4: Competitive benchmarking & user journey mapping
Weeks 5–6: Wireframing key pages: home, services, portfolio, contact
Weeks 7–8: Visual design, including a professional photoshoot of multiple houses
Weeks 9–10: User testing & iteration
Weeks 11–12: Final design handoff to development
About the Project
Réalisable is a family‑run construction company based in Namur, specializing in bespoke, architect‑driven homes and complex renovation projects. The goal of this project was to revamp their website to better reflect their craftsmanship, emphasize their expertise in custom builds, and make it easy for potential clients to understand, trust, and engage with their services.
Challenges
Communicating the company’s custom construction expertise clearly Building trust while maintaining a warm, family-business feel Converting visitors into qualified leads through clear contact flows
Timeline & milestones
Weeks 1–2: Discovery & stakeholder interviews
Weeks 3–4: Competitive benchmarking & user journey mapping
Weeks 5–6: Wireframing key pages: home, services, portfolio, contact
Weeks 7–8: Visual design, including a professional photoshoot of multiple houses
Weeks 9–10: User testing & iteration
Weeks 11–12: Final design handoff to development
About the Project
Réalisable is a family‑run construction company based in Namur, specializing in bespoke, architect‑driven homes and complex renovation projects. The goal of this project was to revamp their website to better reflect their craftsmanship, emphasize their expertise in custom builds, and make it easy for potential clients to understand, trust, and engage with their services.
Challenges
Communicating the company’s custom construction expertise clearly Building trust while maintaining a warm, family-business feel Converting visitors into qualified leads through clear contact flows
Timeline & milestones
Weeks 1–2: Discovery & stakeholder interviews
Weeks 3–4: Competitive benchmarking & user journey mapping
Weeks 5–6: Wireframing key pages: home, services, portfolio, contact
Weeks 7–8: Visual design, including a professional photoshoot of multiple houses
Weeks 9–10: User testing & iteration
Weeks 11–12: Final design handoff to development
Process & Methodology
Discovery & Research: Gathered insights from founders, project managers, and past clients; analyzed competitors.
Persona & Journey Mapping: Defined key client types and their decision-making paths.
Wireframing: Explored layout and content hierarchy for optimal clarity.
User Testing & Iteration: Validated navigation, messaging, and contact flows with prospective clients.
Visual Identity Enhancement: Redesigned the site’s look and coordinated a professional photoshoot of multiple completed houses.
Handoff & Launch: Delivered all assets and specifications to the development team.
Process & Methodology
Discovery & Research: Gathered insights from founders, project managers, and past clients; analyzed competitors.
Persona & Journey Mapping: Defined key client types and their decision-making paths.
Wireframing: Explored layout and content hierarchy for optimal clarity.
User Testing & Iteration: Validated navigation, messaging, and contact flows with prospective clients.
Visual Identity Enhancement: Redesigned the site’s look and coordinated a professional photoshoot of multiple completed houses.
Handoff & Launch: Delivered all assets and specifications to the development team.
Process & Methodology
Discovery & Research: Gathered insights from founders, project managers, and past clients; analyzed competitors.
Persona & Journey Mapping: Defined key client types and their decision-making paths.
Wireframing: Explored layout and content hierarchy for optimal clarity.
User Testing & Iteration: Validated navigation, messaging, and contact flows with prospective clients.
Visual Identity Enhancement: Redesigned the site’s look and coordinated a professional photoshoot of multiple completed houses.
Handoff & Launch: Delivered all assets and specifications to the development team.
Key outcomes & impact
Clear presentation of Réalisable’s unique value proposition
Enhanced trust through professional photography and storytelling
Simplified lead generation with an intuitive contact flow
Scalable website architecture to support future projects and services
Key victories:
✅ Lead generation: Generate an average of +100 qualified lead since 2020
✅ Closing: Helped to close multiple projects generating considerable revenues
Key outcomes & impact
Clear presentation of Réalisable’s unique value proposition
Enhanced trust through professional photography and storytelling
Simplified lead generation with an intuitive contact flow
Scalable website architecture to support future projects and services
Key victories:
✅ Lead generation: Generate an average of +100 qualified lead since 2020
✅ Closing: Helped to close multiple projects generating considerable revenues
Key outcomes & impact
Clear presentation of Réalisable’s unique value proposition
Enhanced trust through professional photography and storytelling
Simplified lead generation with an intuitive contact flow
Scalable website architecture to support future projects and services
Key victories:
✅ Lead generation: Generate an average of +100 qualified lead since 2020
✅ Closing: Helped to close multiple projects generating considerable revenues