About the Project
Glass Décor specializes in bespoke glass splashbacks and decorative glass printing, offering fully customizable, high-quality products made in Belgium. The project focused on redesigning their website to better showcase their product range, improve user navigation, and streamline the online ordering process, while highlighting their expertise in custom-made glass décor.
Challenges
Conveying the wide range of fully customizable products without overwhelming users. Making a seamless distinction between B2C and professional clientele while keeping the interface simple. Integrating a functional e-commerce flow for custom orders, including photo printing and measurement submissions. Highlighting the “Made in Belgium” quality and craftsmanship in a visually compelling way.
Timeline & milestones
Weeks 1–2: Discovery, owner interview, and competitor benchmarking.
Weeks 3–4: Mapping user journeys and ideation of key flows.
Weeks 5–6: Wireframing and prototyping key pages (product pages, custom orders).
Weeks 7–8: User testing & iterations.
Weeks 9–10: Final design handoff and collaboration with development team.
About the Project
Glass Décor specializes in bespoke glass splashbacks and decorative glass printing, offering fully customizable, high-quality products made in Belgium. The project focused on redesigning their website to better showcase their product range, improve user navigation, and streamline the online ordering process, while highlighting their expertise in custom-made glass décor.
Challenges
Conveying the wide range of fully customizable products without overwhelming users. Making a seamless distinction between B2C and professional clientele while keeping the interface simple. Integrating a functional e-commerce flow for custom orders, including photo printing and measurement submissions. Highlighting the “Made in Belgium” quality and craftsmanship in a visually compelling way.
Timeline & milestones
Weeks 1–2: Discovery, owner interview, and competitor benchmarking.
Weeks 3–4: Mapping user journeys and ideation of key flows.
Weeks 5–6: Wireframing and prototyping key pages (product pages, custom orders).
Weeks 7–8: User testing & iterations.
Weeks 9–10: Final design handoff and collaboration with development team.
About the Project
Glass Décor specializes in bespoke glass splashbacks and decorative glass printing, offering fully customizable, high-quality products made in Belgium. The project focused on redesigning their website to better showcase their product range, improve user navigation, and streamline the online ordering process, while highlighting their expertise in custom-made glass décor.
Challenges
Conveying the wide range of fully customizable products without overwhelming users. Making a seamless distinction between B2C and professional clientele while keeping the interface simple. Integrating a functional e-commerce flow for custom orders, including photo printing and measurement submissions. Highlighting the “Made in Belgium” quality and craftsmanship in a visually compelling way.
Timeline & milestones
Weeks 1–2: Discovery, owner interview, and competitor benchmarking.
Weeks 3–4: Mapping user journeys and ideation of key flows.
Weeks 5–6: Wireframing and prototyping key pages (product pages, custom orders).
Weeks 7–8: User testing & iterations.
Weeks 9–10: Final design handoff and collaboration with development team.
Process & Methodology
User Research & Benchmarking: Analyzed competitor sites and user behavior to identify opportunities for a more intuitive browsing and ordering experience.
Ideation & Scenario Mapping: Defined critical user journeys for both first-time visitors and returning customers.
Wireframing & Prototyping: Created low- and high-fidelity wireframes to test layout, navigation, and product customization flows.
User Testing & Iteration: Conducted interviews and usability tests to refine flows, emphasizing the ease of ordering custom glass products.
Visual Design & Micro-Interactions: Designed a polished, modern interface with micro-animations to enhance product presentation and interactive elements.
Development Handoff & QA: Delivered detailed specifications and prototypes to the development team, ensuring a smooth implementation.
Process & Methodology
User Research & Benchmarking: Analyzed competitor sites and user behavior to identify opportunities for a more intuitive browsing and ordering experience.
Ideation & Scenario Mapping: Defined critical user journeys for both first-time visitors and returning customers.
Wireframing & Prototyping: Created low- and high-fidelity wireframes to test layout, navigation, and product customization flows.
User Testing & Iteration: Conducted interviews and usability tests to refine flows, emphasizing the ease of ordering custom glass products.
Visual Design & Micro-Interactions: Designed a polished, modern interface with micro-animations to enhance product presentation and interactive elements.
Development Handoff & QA: Delivered detailed specifications and prototypes to the development team, ensuring a smooth implementation.
Process & Methodology
User Research & Benchmarking: Analyzed competitor sites and user behavior to identify opportunities for a more intuitive browsing and ordering experience.
Ideation & Scenario Mapping: Defined critical user journeys for both first-time visitors and returning customers.
Wireframing & Prototyping: Created low- and high-fidelity wireframes to test layout, navigation, and product customization flows.
User Testing & Iteration: Conducted interviews and usability tests to refine flows, emphasizing the ease of ordering custom glass products.
Visual Design & Micro-Interactions: Designed a polished, modern interface with micro-animations to enhance product presentation and interactive elements.
Development Handoff & QA: Delivered detailed specifications and prototypes to the development team, ensuring a smooth implementation.
Key outcomes & impact
Enhanced Product Discovery: Users can easily explore customizable glass options and decorative prints.
Streamlined Custom Orders: Simplified submission of images, measurements, and special requests directly through the website.
Improved Brand Perception: The redesign emphasizes craftsmanship and high-quality, Made-in-Belgium products.
Increased Conversion Potential: Clearer calls-to-action and intuitive flows support leads and online sales.
Foundation for Growth: Flexible design and modular pages allow for future product expansions and promotions.
Key victories:
✅ Lead generation: Explosion on the lead generation part
Key outcomes & impact
Enhanced Product Discovery: Users can easily explore customizable glass options and decorative prints.
Streamlined Custom Orders: Simplified submission of images, measurements, and special requests directly through the website.
Improved Brand Perception: The redesign emphasizes craftsmanship and high-quality, Made-in-Belgium products.
Increased Conversion Potential: Clearer calls-to-action and intuitive flows support leads and online sales.
Foundation for Growth: Flexible design and modular pages allow for future product expansions and promotions.
Key victories:
✅ Lead generation: Explosion on the lead generation part
Key outcomes & impact
Enhanced Product Discovery: Users can easily explore customizable glass options and decorative prints.
Streamlined Custom Orders: Simplified submission of images, measurements, and special requests directly through the website.
Improved Brand Perception: The redesign emphasizes craftsmanship and high-quality, Made-in-Belgium products.
Increased Conversion Potential: Clearer calls-to-action and intuitive flows support leads and online sales.
Foundation for Growth: Flexible design and modular pages allow for future product expansions and promotions.
Key victories:
✅ Lead generation: Explosion on the lead generation part