About the Project
Électricien‑Expert is a family‑run electrical services company based in Namur, Belgium, offering expertise in residential and commercial installations, domotics, lighting, alarms, photovoltaics, and full electrical compliance. The goal of the project was to elevate their online presence: redesign the website to communicate trust, human touch, and technical excellence, while making it easy for prospective clients to request a quote and understand their service offerings.
Challenges
Presenting a wide range of services clearly for both homeowners and businesses. Building trust online for a local family business . Driving leads with a simple, effective “Request a Quote” flow
Timeline & milestones
Weeks 1–2: Stakeholder interviews, company‑brand audit & competitive research
Weeks 3–4: Definition of user personas and mapping of key user journeys
Weeks 5–6: Wireframing main pages (home, services, quote request)
Weeks 7–8: High‑fidelity prototype + interactive flows for quoting and contact
Weeks 9–10: Usability testing & feedback iteration
Weeks 11–12: Final design handoff, content alignment, and launch planning
About the Project
Électricien‑Expert is a family‑run electrical services company based in Namur, Belgium, offering expertise in residential and commercial installations, domotics, lighting, alarms, photovoltaics, and full electrical compliance. The goal of the project was to elevate their online presence: redesign the website to communicate trust, human touch, and technical excellence, while making it easy for prospective clients to request a quote and understand their service offerings.
Challenges
Presenting a wide range of services clearly for both homeowners and businesses. Building trust online for a local family business . Driving leads with a simple, effective “Request a Quote” flow
Timeline & milestones
Weeks 1–2: Stakeholder interviews, company‑brand audit & competitive research
Weeks 3–4: Definition of user personas and mapping of key user journeys
Weeks 5–6: Wireframing main pages (home, services, quote request)
Weeks 7–8: High‑fidelity prototype + interactive flows for quoting and contact
Weeks 9–10: Usability testing & feedback iteration
Weeks 11–12: Final design handoff, content alignment, and launch planning
About the Project
Électricien‑Expert is a family‑run electrical services company based in Namur, Belgium, offering expertise in residential and commercial installations, domotics, lighting, alarms, photovoltaics, and full electrical compliance. The goal of the project was to elevate their online presence: redesign the website to communicate trust, human touch, and technical excellence, while making it easy for prospective clients to request a quote and understand their service offerings.
Challenges
Presenting a wide range of services clearly for both homeowners and businesses. Building trust online for a local family business . Driving leads with a simple, effective “Request a Quote” flow
Timeline & milestones
Weeks 1–2: Stakeholder interviews, company‑brand audit & competitive research
Weeks 3–4: Definition of user personas and mapping of key user journeys
Weeks 5–6: Wireframing main pages (home, services, quote request)
Weeks 7–8: High‑fidelity prototype + interactive flows for quoting and contact
Weeks 9–10: Usability testing & feedback iteration
Weeks 11–12: Final design handoff, content alignment, and launch planning
Process & Methodology
Conducted stakeholder interviews and competitor research
Mapped user journeys and wireframed key pages
Designed the website prototype and tested with users
Developed visual design, logo, and coordinated a full photoshoot
Handover to development for implementation
Process & Methodology
Conducted stakeholder interviews and competitor research
Mapped user journeys and wireframed key pages
Designed the website prototype and tested with users
Developed visual design, logo, and coordinated a full photoshoot
Handover to development for implementation
Process & Methodology
Conducted stakeholder interviews and competitor research
Mapped user journeys and wireframed key pages
Designed the website prototype and tested with users
Developed visual design, logo, and coordinated a full photoshoot
Handover to development for implementation
Key outcomes & impact
Stronger Brand Credibility: The renewed site reflects the business’s professionalism and family roots, building trust with both residential and commercial clients.
Increased Conversion: A simplified “Request a Quote” flow encourages potential clients to reach out, helping generate more qualified leads.
Improved Clarity: Service offerings are now clearly organized and accessible, reducing friction and confusion for prospective customers.
Scalable Framework: The website architecture was built to support future service expansions (e.g., new technology, maintenance plans).
Key victories:
✅ Lead generation: Generate an average of +20 qualified lead per year
✅ Closing: Helped to close multiple projects generating organic growth over the last years
Key outcomes & impact
Stronger Brand Credibility: The renewed site reflects the business’s professionalism and family roots, building trust with both residential and commercial clients.
Increased Conversion: A simplified “Request a Quote” flow encourages potential clients to reach out, helping generate more qualified leads.
Improved Clarity: Service offerings are now clearly organized and accessible, reducing friction and confusion for prospective customers.
Scalable Framework: The website architecture was built to support future service expansions (e.g., new technology, maintenance plans).
Key victories:
✅ Lead generation: Generate an average of +20 qualified lead per year
✅ Closing: Helped to close multiple projects generating organic growth over the last years
Key outcomes & impact
Stronger Brand Credibility: The renewed site reflects the business’s professionalism and family roots, building trust with both residential and commercial clients.
Increased Conversion: A simplified “Request a Quote” flow encourages potential clients to reach out, helping generate more qualified leads.
Improved Clarity: Service offerings are now clearly organized and accessible, reducing friction and confusion for prospective customers.
Scalable Framework: The website architecture was built to support future service expansions (e.g., new technology, maintenance plans).
Key victories:
✅ Lead generation: Generate an average of +20 qualified lead per year
✅ Closing: Helped to close multiple projects generating organic growth over the last years