About the Project
SkinTonic is a wellness clinic in Namur and Jemeppe-sur-Sambre, specializing in endermologie®, laser hair removal, microneedling, and personalized facial treatments. The project aimed to redesign their website to better communicate their expertise, boost credibility, and make it easy for clients to book appointments and discover their range of aesthetic treatments.
Challenges
Building trust in a medical‑wellness context with a credible and professional online presence. Clearly explaining advanced treatments (e.g., endermologie, microneedling, peeling) without overwhelming visitors. skintonic.be +2 skintonic.be +2 Encouraging visitors to take action — book consultations, request first assessments, or sign up for treatment packages. Highlighting the unique, science‑based approach and personalized care SkinTonic offers
Timeline & milestones
Weeks 1–2: Owner interviews & brand audit
Weeks 3–4: Competitive analysis & user journey mapping
Weeks 5–6: Wireframing core pages (home, treatments, booking)
Weeks 7–8: Visual design + professional photoshoot of the clinic and treatments
Weeks 9–10: Usability testing & iteration
Weeks 11–12: Final design delivery and pusblish in Elementor
About the Project
SkinTonic is a wellness clinic in Namur and Jemeppe-sur-Sambre, specializing in endermologie®, laser hair removal, microneedling, and personalized facial treatments. The project aimed to redesign their website to better communicate their expertise, boost credibility, and make it easy for clients to book appointments and discover their range of aesthetic treatments.
Challenges
Building trust in a medical‑wellness context with a credible and professional online presence. Clearly explaining advanced treatments (e.g., endermologie, microneedling, peeling) without overwhelming visitors. skintonic.be +2 skintonic.be +2 Encouraging visitors to take action — book consultations, request first assessments, or sign up for treatment packages. Highlighting the unique, science‑based approach and personalized care SkinTonic offers
Timeline & milestones
Weeks 1–2: Owner interviews & brand audit
Weeks 3–4: Competitive analysis & user journey mapping
Weeks 5–6: Wireframing core pages (home, treatments, booking)
Weeks 7–8: Visual design + professional photoshoot of the clinic and treatments
Weeks 9–10: Usability testing & iteration
Weeks 11–12: Final design delivery and pusblish in Elementor
About the Project
SkinTonic is a wellness clinic in Namur and Jemeppe-sur-Sambre, specializing in endermologie®, laser hair removal, microneedling, and personalized facial treatments. The project aimed to redesign their website to better communicate their expertise, boost credibility, and make it easy for clients to book appointments and discover their range of aesthetic treatments.
Challenges
Building trust in a medical‑wellness context with a credible and professional online presence. Clearly explaining advanced treatments (e.g., endermologie, microneedling, peeling) without overwhelming visitors. skintonic.be +2 skintonic.be +2 Encouraging visitors to take action — book consultations, request first assessments, or sign up for treatment packages. Highlighting the unique, science‑based approach and personalized care SkinTonic offers
Timeline & milestones
Weeks 1–2: Owner interviews & brand audit
Weeks 3–4: Competitive analysis & user journey mapping
Weeks 5–6: Wireframing core pages (home, treatments, booking)
Weeks 7–8: Visual design + professional photoshoot of the clinic and treatments
Weeks 9–10: Usability testing & iteration
Weeks 11–12: Final design delivery and pusblish in Elementor
Process & Methodology
Discovery & Research: Spoke with the founder (Géraldine) and analyzed her client base and treatment philosophy to shape the site’s tone and structure.
User Journey Mapping: Defined personas such as first-time visitors, recurring clients, and wellness seekers; mapped their needs — from discovering treatment to booking.
Wireframing: Created low-fidelity page structures to highlight treatment categories, pricing, booking, and expert credentials.
User Testing: Conducted test sessions with past clients and prospects to validate navigation, service descriptions, and call-to-action clarity.
Visual & Brand Design: Designed a modern and soothing visual identity. Ran a photoshoot to capture the clinic, the devices (LPG®), and real treatment moments.
Follow-up adding new pages / segment
Process & Methodology
Discovery & Research: Spoke with the founder (Géraldine) and analyzed her client base and treatment philosophy to shape the site’s tone and structure.
User Journey Mapping: Defined personas such as first-time visitors, recurring clients, and wellness seekers; mapped their needs — from discovering treatment to booking.
Wireframing: Created low-fidelity page structures to highlight treatment categories, pricing, booking, and expert credentials.
User Testing: Conducted test sessions with past clients and prospects to validate navigation, service descriptions, and call-to-action clarity.
Visual & Brand Design: Designed a modern and soothing visual identity. Ran a photoshoot to capture the clinic, the devices (LPG®), and real treatment moments.
Follow-up adding new pages / segment
Process & Methodology
Discovery & Research: Spoke with the founder (Géraldine) and analyzed her client base and treatment philosophy to shape the site’s tone and structure.
User Journey Mapping: Defined personas such as first-time visitors, recurring clients, and wellness seekers; mapped their needs — from discovering treatment to booking.
Wireframing: Created low-fidelity page structures to highlight treatment categories, pricing, booking, and expert credentials.
User Testing: Conducted test sessions with past clients and prospects to validate navigation, service descriptions, and call-to-action clarity.
Visual & Brand Design: Designed a modern and soothing visual identity. Ran a photoshoot to capture the clinic, the devices (LPG®), and real treatment moments.
Follow-up adding new pages / segment
Key outcomes & impact
Improved Credibility: The redesign communicates medical professionalism and trustworthy expertise.
Enhanced User Engagement: Visitors can clearly understand SkinTonic’s treatment offerings and benefits.
Higher Conversion to Bookings: Streamlined call-to-action and booking flows simplify first-time client acquisition.
Brand Cohesion: The new visuals and photography reinforce SkinTonic’s identity as a caring, science-driven clinic.
Key victories:
✅ Lead generation: Generate a steady and considerable stream of new customers
✅ Authority : SkinTonic became one of the top player on that area thx to the SEO efforts
Key outcomes & impact
Improved Credibility: The redesign communicates medical professionalism and trustworthy expertise.
Enhanced User Engagement: Visitors can clearly understand SkinTonic’s treatment offerings and benefits.
Higher Conversion to Bookings: Streamlined call-to-action and booking flows simplify first-time client acquisition.
Brand Cohesion: The new visuals and photography reinforce SkinTonic’s identity as a caring, science-driven clinic.
Key victories:
✅ Lead generation: Generate a steady and considerable stream of new customers
✅ Authority : SkinTonic became one of the top player on that area thx to the SEO efforts
Key outcomes & impact
Improved Credibility: The redesign communicates medical professionalism and trustworthy expertise.
Enhanced User Engagement: Visitors can clearly understand SkinTonic’s treatment offerings and benefits.
Higher Conversion to Bookings: Streamlined call-to-action and booking flows simplify first-time client acquisition.
Brand Cohesion: The new visuals and photography reinforce SkinTonic’s identity as a caring, science-driven clinic.
Key victories:
✅ Lead generation: Generate a steady and considerable stream of new customers
✅ Authority : SkinTonic became one of the top player on that area thx to the SEO efforts