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Case Study.

Case Study.

Smart menu & quick actions

Smart menu & quick actions

About the Project

Implement a new help center allowing both prospects & customers to find what they are looking for in a timely manner.

Challenges

It's not easy to user test such a feature as we hit the wall of users habits. The best would have been to test this new menu on a live page with heavy traffic.

Timeline & milestones

Benchmark the best solutions on the market

Mapping of 3 critical user journeys based on data

Wireframing & protoyping

User testing & interviews

Presentation & workshops

Process & Methodology

I added to the homepage a new sticky menu, allowing the user to reach the most vital tasks for both logged in and public visitors

Outcome & Impact

This project shown that what seems like a good idea at first glance is not always giving clear results. The chatbot project was left on the side as it had a big it impact for an still unclear benefit for the users and the business

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