About the Project
Tonweb is a digital growth engine that combines design thinking with SEO engineering to turn your online presence into a revenue-driving asset. We break down complex user journeys and rebuild them around conversion, pairing strong brand identity with technical performance. Through real data and usability testing, we remove friction, clarify your value, and target high-intent searches to boost visibility, engagement, and revenue.
Challenges
Launching tonweb as a personal project means working within the tight constraints of a self-employed artisan where budget is limited and time is everything. The challenge is clear: delivering high-end digital strategy while managing every aspect myself, from lead generation to technical SEO. Without a big budget or team, every decision needs to be laser-focused. I'm strategist, designer, and developer all at once, proving that one person can deliver agency-level results with limited resources.
Timeline & milestones
✅ Market Research & AI Analysis
Used Google Gemini to analyze the artisan market, conducted competitive research, and identified gaps in existing WaaS offerings.
✅ Pricing Innovation
Developed a unique pricing formula with bonus credits and a buyback mechanism to reduce risk for budget-conscious artisans.
✅ Information Architecture & SEO Strategy
Built an SEO-optimized site structure from launch, focusing on speed, indexation, and LLM discoverability.
✅ Technical Implementation
Deployed a high-performance website in Webflow, optimized for fast loading and search engine visibility.
✅ User Testing & Iteration
Currently gathering real-world feedback from artisans to refine the platform and improve conversion.
✅ Brand & Product Design
Crafted the complete brand identity and user experience to position tonweb as a trusted solution for Walloon craftspeople.
About the Project
Tonweb is a digital growth engine that combines design thinking with SEO engineering to turn your online presence into a revenue-driving asset. We break down complex user journeys and rebuild them around conversion, pairing strong brand identity with technical performance. Through real data and usability testing, we remove friction, clarify your value, and target high-intent searches to boost visibility, engagement, and revenue.
Challenges
Launching tonweb as a personal project means working within the tight constraints of a self-employed artisan where budget is limited and time is everything. The challenge is clear: delivering high-end digital strategy while managing every aspect myself, from lead generation to technical SEO. Without a big budget or team, every decision needs to be laser-focused. I'm strategist, designer, and developer all at once, proving that one person can deliver agency-level results with limited resources.
Timeline & milestones
✅ Market Research & AI Analysis
Used Google Gemini to analyze the artisan market, conducted competitive research, and identified gaps in existing WaaS offerings.
✅ Pricing Innovation
Developed a unique pricing formula with bonus credits and a buyback mechanism to reduce risk for budget-conscious artisans.
✅ Information Architecture & SEO Strategy
Built an SEO-optimized site structure from launch, focusing on speed, indexation, and LLM discoverability.
✅ Technical Implementation
Deployed a high-performance website in Webflow, optimized for fast loading and search engine visibility.
✅ User Testing & Iteration
Currently gathering real-world feedback from artisans to refine the platform and improve conversion.
✅ Brand & Product Design
Crafted the complete brand identity and user experience to position tonweb as a trusted solution for Walloon craftspeople.
About the Project
Tonweb is a digital growth engine that combines design thinking with SEO engineering to turn your online presence into a revenue-driving asset. We break down complex user journeys and rebuild them around conversion, pairing strong brand identity with technical performance. Through real data and usability testing, we remove friction, clarify your value, and target high-intent searches to boost visibility, engagement, and revenue.
Challenges
Launching tonweb as a personal project means working within the tight constraints of a self-employed artisan where budget is limited and time is everything. The challenge is clear: delivering high-end digital strategy while managing every aspect myself, from lead generation to technical SEO. Without a big budget or team, every decision needs to be laser-focused. I'm strategist, designer, and developer all at once, proving that one person can deliver agency-level results with limited resources.
Timeline & milestones
✅ Market Research & AI Analysis
Used Google Gemini to analyze the artisan market, conducted competitive research, and identified gaps in existing WaaS offerings.
✅ Pricing Innovation
Developed a unique pricing formula with bonus credits and a buyback mechanism to reduce risk for budget-conscious artisans.
✅ Information Architecture & SEO Strategy
Built an SEO-optimized site structure from launch, focusing on speed, indexation, and LLM discoverability.
✅ Technical Implementation
Deployed a high-performance website in Webflow, optimized for fast loading and search engine visibility.
✅ User Testing & Iteration
Currently gathering real-world feedback from artisans to refine the platform and improve conversion.
✅ Brand & Product Design
Crafted the complete brand identity and user experience to position tonweb as a trusted solution for Walloon craftspeople.
Process & Methodology
Market Research & Competitive Analysis: Used AI tools to analyze the artisan market and identify gaps in existing website solutions.
Pricing Innovation: Developed a unique pricing model with bonus credits and a buyback mechanism to reduce financial risk for self-employed artisans.
SEO-First Architecture: Built an optimized site structure for speed, search visibility, and LLM discoverability from day one.
User Testing & Iteration: Currently gathering feedback from real artisans to refine the platform and improve conversions.
Key Highlights:
End-to-end project ownership from research and strategy through brand identity and Webflow deployment.
Performance-focused technical implementation ensuring fast load times and strong SEO foundations.
User-centered design addressing the specific constraints of budget-conscious artisans in Wallonia.
Live platform actively being tested and refined based on real-world usage.
Process & Methodology
Market Research & Competitive Analysis: Used AI tools to analyze the artisan market and identify gaps in existing website solutions.
Pricing Innovation: Developed a unique pricing model with bonus credits and a buyback mechanism to reduce financial risk for self-employed artisans.
SEO-First Architecture: Built an optimized site structure for speed, search visibility, and LLM discoverability from day one.
User Testing & Iteration: Currently gathering feedback from real artisans to refine the platform and improve conversions.
Key Highlights:
End-to-end project ownership from research and strategy through brand identity and Webflow deployment.
Performance-focused technical implementation ensuring fast load times and strong SEO foundations.
User-centered design addressing the specific constraints of budget-conscious artisans in Wallonia.
Live platform actively being tested and refined based on real-world usage.
Process & Methodology
Market Research & Competitive Analysis: Used AI tools to analyze the artisan market and identify gaps in existing website solutions.
Pricing Innovation: Developed a unique pricing model with bonus credits and a buyback mechanism to reduce financial risk for self-employed artisans.
SEO-First Architecture: Built an optimized site structure for speed, search visibility, and LLM discoverability from day one.
User Testing & Iteration: Currently gathering feedback from real artisans to refine the platform and improve conversions.
Key Highlights:
End-to-end project ownership from research and strategy through brand identity and Webflow deployment.
Performance-focused technical implementation ensuring fast load times and strong SEO foundations.
User-centered design addressing the specific constraints of budget-conscious artisans in Wallonia.
Live platform actively being tested and refined based on real-world usage.
