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Side quest

A few frames from the road

Travel photography, kept deliberately separate from the professional portfolio.

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Italy

2020 · Winter · 6 photos
Italy 2020
Italy 2020
Italy 2020
Italy 2020
Italy 2020
Italy 2020

Product design, from first hypothesis to shipped experience.

Senior product designer with 10+ years across fintech, insurance, SaaS and AI products. I turn complex problems into testable prototypes, get them in front of users early, and let evidence guide the decisions, building experiences that are desirable for users, viable for the business and realistic to ship.

AI strategyConversational designRAG workflowsProduct discoveryUX researchDesign systemsMobile-first designPrototyping & validationAccessibility (WCAG / RGAA)Data-informed optimisationStakeholder facilitation
© 2026 Florent BlaironSO DIGITAL SRL